- 2021-05-17 -
On May 10, the "2020 Hongkou Brand Strength Index" and the "Top 50 Hongkou Brands" list were officially released. That same day, Hongkou District also published the "2020 Hongkou Brand Strength Index Research Report" and hosted an expert roundtable forum titled "Brand and Urban Energy-Level Enhancement." Shanghai Toehold Engineering Technology Co., Ltd. (referred to as "Toehold Technology") was invited to attend the event as one of the top 50 brands and was honored alongside companies such as Suning.com, Shanghai Jahwa, Diandude, and Gaodun Education.
The published "Brands of Hongkou"—2020 Top 50 Hongkou Brands list includes leading brands from various industries and sectors, offering constructive suggestions for the growth of different types of brands. The evaluation was conducted by a research team from the Shanghai Academy of Social Sciences’ Shanghai Brand Development Research Center, which designed a dedicated evaluation system and implementation plan for the initiative. Participating brands were classified into four categories: service brands, manufacturing brands, cultural brands, and shopping/landmark brands. Assessments were carried out across three dimensions: brand foundation, brand management and maintenance, and brand influence. The selection process adopted a "1+4" evaluation model incorporating data analysis, expert review, self-assessment, consumer feedback, and public opinion analysis. This multi-index comprehensive evaluation resulted in the "2020 Hongkou Brand Strength Index Report" and the "2020 Top 50 Hongkou Brands" list.



As a high-tech enterprise integrating R&D, production, sales, and service, Toehold Technology has remained committed to its mission of "ensuring engineering quality and safety" since its establishment in October 2010 in the Hongkou Campus of Tongji University’s National Science Park.
After more than ten years of development, Toehold Technology has built a clear and complete product line structure, with steady growth in its two major segments: intelligent hydraulic systems and intelligent monitoring. The company continues to upgrade its products and services. The Intelligent Hydraulics product series and solutions have been deployed and promoted in major projects across more than 20 provinces and regions nationwide. The Intelligent Monitoring segment offers end-to-end solutions covering design, R&D, sales, system integration, project implementation, and data maintenance. These are widely applied in transportation, construction, emergency management, water conservancy, natural resources, cultural tourism, energy, communications, and other sectors.
To date, the company holds 7 invention patents, 44 utility model patents, and 56 software copyrights. Both the company and its products have received numerous awards at municipal, provincial, and national competitions.
Being selected among many enterprises as one of the Top 50 Hongkou Brands reflects broad recognition of Toehold Technology’s products and services, as well as endorsement from the Hongkou District Committee, District Government, Shanghai Academy of Social Sciences, and other institutions for the company’s operational success.
Toehold Technology will continue to excel in its role as an integrated solutions provider for structural health monitoring, delivering smart devices and high-quality solutions for the civil engineering sector. By empowering partners through technology, products, systems, and execution, the company aims to foster continuous innovation, improve its offerings, increase customer satisfaction, and strengthen its brand image—contributing dynamism, vitality, and creativity to high-quality industrial development.
© Toehold Engineering Technology Co., Ltd.Shanghai